Why Facebook "Likes" for Your Apartment Building on Facebook May Suddenly Become Important

Facebook has just begun to roll out a new search feature it calls "Graph Search."  This search feature is being developed with the expertise of two former Google employees.

And when this new search is fully deployed nationally, it will significantly alter the way people perform all kinds of searches.

Watch this short video on Facebook. 

What does that mean to you as an apartment owner? In the future, as users of Facebook pile up more and more "likes" for pages that include apartment buildings they have lived in, condo buildings they have lived in, etc., those likes will be searchable.  A Facebook user would be able to type in "what apartments do my friends like in Boston?" and if their friends have liked an apartment building Facebook page it will appear in search results.

Read more on this coming change in this article.

Read more on the status and development of Graph Search on Wikipedia.