Thursday, April 11, 2013

Gen Y - 75% Influenced by Apartment Ratings Sites

Apartment renters are rating where they live, and other Gen Y users are reading those sites.

Studies by Houston-based J. Turner Research "Trends in Resident Technology and Communications Preferences" report that only 5 percent of apartment prospects look at social media pages, but 75 percent of potential leasers look at online rating and review sites.

What sites are they looking at?
When asked "How Much Did Review Sites Affect Your Decision to Rent?" Respondents reported that these top 5 sites had a strong effect.


Other respondents "could not recall" the site they used but use of the Internet and the information they found there had a strong impact on a decision to rent.

Read more at Multifamily Executive.

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