According to the 25,099 respondents to an exclusive survey of renters nationwide by J Turner Research in partnership with Multifamily Executive, apartment marketers need to pay close attention to the growing significance of online ratings and reviews. A full 63 percent of baby boomers conducting an apartment search use online ratings and reviews to gather information about communities they’re interested in -- and they have a compelling effect on boomers’ rental decisions.
Read more survey results.
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