Read more at Pew Research.
In a recent study on Millennial consumers, Elite Daily and Millennial Branding reported results of its study indicating that 59% of Millennials would rather rent a home than buy one, and only 25% of them are "very likely" or "completely likely" to purchase a home in the next five years. Read more.
In a recent segment on HFO-TV, we interviewed John Horvick, VP of research for the public opinion research firm DHM. He provided us with an inside look on the living and transportation preferences of Portland's millennial generation and how those choices are shaping our area's future.