Apartment Managers Hoping to Block Exits, Focus on Retention

Renewals were the hot topic in Atlanta earlier this year, with retention of renters the front-burner issue. Axiometrics forecasts that competition for renters will be intense, with more than 240,300 new apartments being delivered in 2014. According to a recent survey by the National Multifaily Housing Council, resident renewal intent has dropped from 65 percent in Q2 2010 to 54.9 percent in Q4 2013.

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