Tuesday, March 3, 2015

Millennials Overtake Baby Boomers This Year

Any day now, the Millennial generation (those ages 18-34) will surpass the Baby Boom Generation as the nation's largest living generation. Meanwhile, the smaller Gen X population (ages 35-50) will outnumber remaining living Boomers in 2028.

Read more at Pew Research. 

In a recent study on Millennial consumers, Elite Daily and Millennial Branding reported results of its study indicating that 59% of Millennials would rather rent a home than buy one, and only 25% of them are "very likely" or "completely likely" to purchase a home in the next five years.  Read more. 

In a recent segment on HFO-TV, we interviewed John Horvick, VP of research for the public opinion research firm DHM. He provided us with an inside look on the living and transportation preferences of Portland's millennial generation and how those choices are shaping our area's future.