Here are some secrets about what attracts today's younger people from a recent survey:
- Those of us in Gen Y use Google or Craigslist to find apartments -- can we find you there?
- If we can find you on Google, it's better if your links are to specific properties -- not to another page where we have to fill something out! (Puhleeze! Can you say "hassle?")
- Please include floor plans. We care about them.
- When we check out reviews of your apartments, we want to know they're clean.
- Our biggest turn-offs are comments about pest management challenges, loud or bothersome neighbors or complaints about customer service.
Click to download a PDF of the full article from Units magazine.