Wednesday, May 30, 2012

Two National Mobile Web Awards!

HFO Mobileweb Screenshot
HFO Investment Real Estate is pleased to announce that its mobile website has received “Best of Industry” first place awards in both the Real Estate and Professional Services categories from the Web Marketing Association. Entries are judged based on creativity, innovation, impact, design, copywriting, use of the medium and memorability.

“HFO is delighted to be receiving this award in the company of such well known industry leaders as Kraft Foods, Maybelline, Lowe’s, Geico, Overstock.Com, Goodyear and Carnegie Hall,” said HFO’s marketing director, Aaron Kirk Douglas. 

 “HFO’s clients and primary audience are real estate investors who wish to purchase or sell apartment buildings,” said Douglas.  “We also provide industry analysis and helpful articles and updates that multifamily investors need. We know that the apartment investors of today are busy people. They’re not always at a desk when they want to know what properties are available.  And if they need maps and directions to properties listed with us, they can easily link to Google Maps or other navigation services using our mobile website.”  Award information is available here.

Why Mobile Web?Mobile web is probably the most neglected and fastest growing segment of reaching Internet users today.   Consider these stats:*
  • Mobile devices account for roughly 9 percent of website traffic in North America and nearly half of all website hits globally.
  • The #1 activity of smartphone users is accessing maps and directions.
  • One in every seven Internet searches takes place on a mobile phone.
HFO’s main website ( and the mobile version were designed by Saturno Design of Portland, Oregon.

About the Web Marketing AssociationThe Web Marketing Association was founded in 1997 to help set a high standard for Internet marketing and development of the best websites on the World Wide Web. Staffed by volunteers, this organization is made up of Internet marketing, online advertising, PR, and top web site design professionals who share an interest in improving the quality of online advertising, internet marketing, and website promotion. The Web Marketing Association is the producer of the WebAward and MobileWeb Competitions. Now in its 16th year, the WebAward program is the longest running annual award competition dedicated to naming the best Web sites while setting the standard of excellence for all website development.

*Usage statistics compiled by