Monday, February 14, 2011

Shifting Demographics and the U.S. Apartment Market

The biggest trend that preoccupies most apartment companies today is the entry of the Echo Boomers into the renter market. This is the cohort born between 1980 and 1995, and they number 80 million. The “best estimate” is that there are about 15 million Echo Boomers that will enter the prime renter ago of 18 to 34 this decade, according to Kern.

“We see the entry of the Echo Boomers into that apartment market continuing for another 10 years,” says John Orehek, president and CEO of Security Properties. Read the Full Story at Multi-housing News.